Glossary · CRO & funnels
CRO & funnels
Research-led optimization of the complete path from discovery to meaningful action.
Glossary terms
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Conversion Funnel Optimization
Stages, formulas, bottleneck analysis, segmentation, velocity, and funnel examples.
Conversion Rate Optimization
CRO process, formulas, research, prioritization, RPV, guardrails, and examples.
Funnel Analysis
Stage definitions, drop-off diagnostics, cohort views, and bottleneck prioritization.
Landing Page Optimization
Intent match, message hierarchy, trust, CTA, forms, and an experiment plan.
UX Optimization
Usability, accessibility, task success, friction, and conversion outcomes.
Website Optimization
SEO, UX, performance, accessibility, mobile, content, and measurement.
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Fundamentals
Fundamentals
The conceptual foundation: what experiments are, how variants are compared, and how a testing program creates evidence.
Statistics
Statistics
Statistical terms will be published with notation, formulas, worked examples, assumptions, and interpretation warnings.
Metrics
Metrics
Metric pages will connect formulas to denominators, business outcomes, guardrails, and experiment use cases.
Design
Design
Plan tests that can answer a useful question without creating avoidable validity risks.
Data quality
Data quality
Checks that determine whether an experiment result can be trusted before it informs a decision.
Implementation
Implementation
The delivery and measurement foundations behind reliable product and web experiments.
Product analytics
Product analytics
Concepts for understanding user behavior, product value, and the outcomes experiments are meant to improve.
Privacy
Privacy
Responsible measurement concepts for experimentation, marketing, and product analytics.